The Hardest Business Decision I’ve Made This Year with Stacey St. John

What do you do when something in your business is still making money, still getting attention, and still looks like a success from the outside… but deep down, you know it’s no longer the right fit for where you’re headed?

In this solo episode, I’m taking you behind the scenes of one of the hardest business decisions I’ve made recently: retiring the STR Virtual Summit for Women.

On paper, it was working. But the more I looked at what my audience actually needed, the more I realized the summit wasn’t the best vehicle to help women in this industry create real momentum. It was delivering a ton of information—but not enough implementation. And if you’ve ever bought a course, joined a summit, or downloaded the freebie only to never fully use it… you know exactly what I mean.

In this episode, I’m sharing:

why I chose to walk away from something that looked successful from the outsidehow I knew it was time to stop offering more information and start creating more implementationthe three questions I’ve been using to evaluate whether something in my business still deserves a placewhat it looks like to strategically prune offers, projects, or commitments that are pulling focus from your bigger goalshow I’m rebuilding the STR Sisterhood around a simpler, more actionable model with monthly challenges, focused trainings, and live support

I’m also sharing the thought process behind the new pricing model and why I intentionally wanted the most hands-on, implementation-focused option to be the easiest one to say yes to.

If you’ve been holding onto a property, a service, a marketing strategy, or even a business model that technically “works” but doesn’t feel aligned anymore, this episode is for you. We’re talking about how to make smart pivots, clear out what’s no longer serving your next level, and build a business that actually supports the life you want to live—not just one that looks good on paper.

HIGHLIGHTS AND KEY POINTS:

[00:01] My decision to retire the STR Virtual Summit for Women and embrace a new direction for serving the community

[01:21] Why courageous pivots require letting go of what no longer serves your mission

[02:23] I share the real reason behind my decision to retire the STR Virtual Summit for Women, and it comes back to the women I created it for

[03:31] The difficult realization that the biggest barrier was never a lack of information—it was the ability to actually implement what was being learned