Episode 153 - Localize

Christian from Imaginary Game Studios joins Ben for a conversation involving a very important aspect of video game promoting, advertising, and audience connections. To start it all off with a proverbial BANG, Ben talks about a couple of games that he has been playing recently, Monday Syndrome and RACCOIN, and Christian professes his undying love for Japanese coin-pusher machines. Next, the fellows discuss the recently announced DLSS 5 technology, how the “message” was received by gamers and developers, and the resulting spin from Nvidia’s CEO Jensen Huang. FINALLY… they explore the topic word as it relates to pop culture, Christian’s chosen line of work, censorship, various forms of art, advertising in a global economy, inducing laughter, and the unique games of SUDA51 and Grasshopper Manufacture.

***

00:00:20 - Various Gabbos, Schrödinger’s coming soon, early access, and NOT Constantinople

00:03:33 - Palpable excitement, props for an AI disclosure, and Ben didn’t enjoy his Mondays

00:06:41 - Perk and power tradeoff, Clippy’s replacement, game design love, and coin-pushing

00:11:39 - Better arcades in Japan, games for parents, falling pennies, and pushing marbles

00:17:02 - Cold hard cash, towers of coins, DLSS 5 technology, and the stuff of nightmares

00:22:23 - Addressing the wrong audience, an ill-advised CEO response, and a pair of TLDRs

00:30:37 - Excellent timing, Christian invents a definition, unknown origin, and spot reduction

00:35:02 - ALL YOUR BASE ARE BELONG TO US, churning SIMS, and localization services

00:39:56 - The unspoken cost, censorship, dubs and subs, and anime and manga parallels

00:45:51 - Pixar localizations, Wuxia genre fails, missing tutorials, vigor, energy, spirits, and chi