Ep. 128 | How to make your brand stand out with Jo Higgs

<p>As small business owners, it’s easy to think that in order to stand out, we have to have bold colours, flashy graphics and constantly reinvent ourselves. </p><p><br></p><p>But the truth?</p><p><br></p><p>The brands that really stick are the ones that are clear, consistent and connected to their audience.</p><p><br></p><p>And that’s exactly what we’re talking about in this week’s episode of the Unapologetic Mompreneur podcast.</p><p><br></p><p>Join me as I chat with award-winning brand designer, Jo Higgs, all about what it really takes to build a brand that stands out and attracts the right clients.</p><p><br></p><p><strong>We’re diving into:</strong></p><p>👉🏼 The difference between brand, branding and brand identity.</p><p>👉🏼 Why your values and the feeling you want clients to have matter more than any logo.</p><p>👉🏼 What small businesses can learn from big brands about consistency.</p><p>👉🏼 The must-haves for creating a professional brand identity.</p><p>👉🏼 How to make your brand stand out on social media without needing to shout.</p><p>👉🏼 When it makes sense to DIY your branding - and when to outsource.</p><p><br></p><p>If branding has ever felt confusing or overwhelming and you just want someone to break things down into simple steps you can take to build a brand that stands out, this is an episode you’re going to want to listen to.</p><p><br></p><p>Because when your brand is clear and consistent, it becomes so much easier for the right people to recognise you, trust you and choose you. Let’s dive in!</p><p><br></p><p><strong>CONNECT WITH JO:</strong></p><p>⭐ Over on her website: <a href="https://joannehiggs.co.uk" target="_blank" rel="noopener noreferer">https://joannehiggs.co.uk</a></p><p>⭐ On Instagram: ⁠<a href="https://instagram.com/johiggscreative" target="_blank" rel="noopener noreferer">https://instagram.com/johiggscreative</a></p><p>⭐ Get her free guide: <a href="https://joannehiggs.co.uk/freedownload" target="_blank" rel="noopener noreferer">https://joannehiggs.co.uk/freedownload </a></p><p><br></p><p>____________</p><p><br></p><p><strong>LINKS MENTIONED:</strong></p><p>⭐ Book a Breakthrough Brew: <a href="https://theunapologeticmompreneur.com/breakthrough-brew">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://theunapologeticmompreneur.com/breakthrough-brew⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>⭐ Work with me inside Biz-Mentum: <a href="https://theunapologeticmompreneur.com/biz-mentum/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://theunapologeticmompreneur.com/biz-mentum⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>⭐ Join me at Thrive Collective: <a href="https://thrivecollective.club">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thrivecollective.club⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p><strong>CONNECT WITH ME:</strong></p><p>⭐<a href="https://theunapologeticmompreneur.com/hello/ ">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://theunapologeticmompreneur.com/hello/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>⭐ Follow me on IG: <a href="https://instagram.com/theunapologeticmompreneur">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/theunapologeticmompreneur</a></p><p><br></p>