S2E8: The growth you need is through the thing that scares you, with Deri Hughes

Most consultancies grow by doing good work and hoping more of it turns up. Deri Hughes calls that delivery-led growth, and it's where firms get stuck. Deri Hughes founded Honeycomb Consulting Skills Training, working with the leaders of consulting firms who want their teams to be more effective, more engaged, and more profitable. Around half of that work is now sales training - which means he spends his days watching consultants avoid the one thing that would move their pipeline. In this epis...