Ep. 34 Why your marketing feels harder (and what to do about it), with James Thomlinson

In this episode of The Consultancy Edge, Matt Hodkinson sits down with James Thomlinson (Sprint Partners) to unpack a question almost every consultancy leader is asking right now: Why does marketing feel so much harder than it used to… and what actually works now? From shrinking attention spans and squeezed budgets to the “sea of same” created by AI-generated content, James shares what’s changed, what’s broken, and how boutique consultancies can still stand out, build trust, and win work in a...