S2E4: The truth about paid ads, with Karen Young

"Google are bandits." It's not the kind of thing you'd expect from a certified Google Partner agency - but Karen Young says it with a smile, and she means it. Karen is the founder of Ethos Metrics, the ethical pay-per-click agency built on a simple, provocative idea: the platforms are incentivised to maximise their own profit, not yours, and that gap costs advertisers more than they realise. In this episode she explains how the system really works, why most default settings benefit the platfo...