If I Knew This At 20 I'd Have Retired By 30

Hey,

this week I want to try something a little different with the pod: i’m adding an enhanced summary of the “main takeaway” of the episode for those of you who prefer to just get to the good stuff and skip the rest.

Of course I still think you should listen to the full episode to get the context, or at least put it on in the background while you scan through this. But whatever way you like to consume my content, enjoy!

So!

Here it is:

The problem I had

Most consultants sell exactly one thing, and it happens to be the most expensive, hardest-to-buy thing on the menu.

It’s the lowest leverage thing too, meaning you have to put in a lot of time to get paid to do this… which takes away from being able to actually run your business.

For me it was selling design work to clients. Meaning the more design work I did, the more I would get paid. It was a 1:1 relationship with time and money.

Around 6 years in to my design career I learned that there was a completely differently way to approach running an agency, a completely different set of business models that I had no idea about… and honestly I wish I had known about them from the start because GODDAMN they changed everything for me.

Let me show you the other things you could be selling.

The three rungs