The Effective CMO: Procter & Gamble's Marc Pritchard

Procter & Gamble is one of the world's biggest advertisers. Marc Pritchard, P&G's long-time Chief Brand Officer, joins WARC's Anna Hamill to share insights and lessons from almost 40 years in marketing at the CPG giant, including the enduring fundamentals of brand building, the evolution of media, adapting to the AI era, and how tapping brand purpose and fresh consumer insights increased mass market relevance.