Understanding 'Future Demand' with James Hurman

Understanding 'Future Demand' with James Hurman5 days ago40 min

Listen on SpotifyAlso works in your browser

Apple PodcastsOpen
YouTubeOpen
Pocket Castsopens the podcast
Amazon Musicopens the podcast
Deezeropens the podcast

5 more apps

Overcastopens the podcast
Player FMopens the podcast
Castroopens the podcast
Podcast Addictopens the podcast
RSSopens the podcast

Effectiveness expert James Hurman joins to discuss the key ideas in his new book 'Future Demand', why performance marketing is plateauing, how brands really grow, and the nuances of building a dual measurement system. Hosted by WARC's David Tiltman at Cannes Lions 2026.