Competing with Big Companies Using AI-Powered Neuromarketing

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AI has revolutionized how we do business, but are you using it to its full potential to win customers? Many small businesses assume that advanced neuromarketing tools are only available to Fortune 500 companies with massive budgets. Today, that dynamic has completely shifted. Join Tom Wheelwright as he explores how entrepreneurs can directly compete with major corporations by leveraging AI to unlock prospect biases, beliefs, and desires with his guest, Roger Dooley.

Roger Dooley is an author, international speaker, and serial entrepreneur. He wrote the groundbreaking book, "The Persuasion Engine," which outlines how any business can use AI-powered neuromarketing to understand and win customers. He is also the co-founder of College Confidential, which became the largest website for college-bound students and parents before its acquisition by the Daily Mail Group. For over 20 years, Roger has been a leading voice at the intersection of marketing, business, and behavioral psychology.

In this episode, discover how AI lowers the barrier of entry for sophisticated marketing techniques, the secret to using an "AI Empathy Audit" to prevent catastrophic business communication blind spots, and the debate over AI chatbot transparency in sales and customer service.

Order Tom's book, "The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make" at: https://winwinwealthstrategy.com/

00:00 - Intro.

01:45 - From Expensive Brainwaves to Accessible AI Neuromarketing.

05:28 - Applying Robert Cialdini's Influence Principles via AI.

08:58 - The AI Empathy Audit: Overcoming Human Emotional Blind Spots.

13:17 - How Claude Fixed a Tone-Deaf Luxury Cruise Crisis.

17:14 - Why Do Customers Rebel Against Obvious AI Interactions?

19:04 - The Human Touch: When to Use Bots vs. Human Cashiers.