"Why Are We Actin' Surprised" | TP&C | Episode 110

Send us Fan Mail Think Pieces and Conversations | Episode 110 – Why Are We Acting Surprised? In this episode of Think Pieces and Conversations, I break down the recent situation surrounding 2XKO and explain why, honestly, none of this should be shocking anybody. We get into the mistakes that were made from the jump — the marketing mistakes, the launch mistakes, the creative mistakes, the delays, the lack of urgency, and the overall failure to understand what it actually takes for a fig...