
← Time Well Spent16 Jun · 1 h 01 min
Trafford Watch Co., Starting A Brand, Building It, And Whats Next Ep. 17
<p>In this episode of the Time Well Spent Podcast, Devin Pennypacker is joined by Nathan Trafford of Trafford Watch Co.. We chat about starting a microbrand watch company, how Nathan made his way from the very start, advice for new brands, and the pitfalls of Ai in the watch industry. <br /></p><p>Trafford Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/traffordwatchco/?hl=en" target="_blank">https://www.instagram.com/traffordwatchco/?hl=en</a> </p><p>Devin Pennypacker Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/devinpennypacker/?hl=en" target="_blank">https://www.instagram.com/devinpennypacker/?hl=en</a> </p><p></p><p>Final Recommendations: </p><p>Fujifilm X100VI: <a rel="noopener noreferrer nofollow" href="https://amzn.to/44aBAu5" target="_blank">https://amzn.to/44aBAu5</a> </p><p>Teddy X Kevin Microbrand Shark Tank 1: <a rel="noopener noreferrer nofollow" href="https://youtu.be/B_SsFDGhJps?si=Y4YvYKn3Qhw8A-ka" target="_blank">https://youtu.be/B_SsFDGhJps?si=Y4YvYKn3Qhw8A-ka</a> </p><p>Teddy X Kevin Microbrand Shark Tank 2: <a rel="noopener noreferrer nofollow" href="https://youtu.be/E2xQbL0Ahl0?si=p14Jf7xisR8ja9Kj" target="_blank">https://youtu.be/E2xQbL0Ahl0?si=p14Jf7xisR8ja9Kj</a> </p><p><br />Timestamps:</p><p>00:00 Introduction</p><p>1:25 Wrist Check</p><p>2:30 The Brand Journey</p><p>5:20 Design & Storytelling</p><p>13:00 The First Crossroads</p><p>15:30 Community & Networking</p><p>20:40 The Evolution of Design</p><p>26:30 Growth & New Models</p><p>30:50 Using Ai</p><p>37:30 Where to start</p><p>47:40 The Game</p><p>53:00 Final Recommendations</p>