RIP mass marketing. Welcome to the microsegment era

<p>This is To Affinity &amp; Beyond; HyperFinity&#39;s decision intelligence for retail podcast.</p><p>For episode two, we&#39;re joined by Toolstation&#39;s Senior Customer Insights Manager, Victoria Pickup.</p><p>She explains how retail personalisation is more than just adding a first name to an email. Microsegmentation allows retailers to go deeper and truly treat customers as individuals.</p><p>It&#39;s not optional. It&#39;s expected.</p><p>There&#39;s more on our website: hyperfinity.ai/loyalty</p>