Measuring loyalty scheme performance in the value era

<p>This is To Affinity &amp; Beyond; HyperFinity&#39;s decision intelligence for retail podcast.</p><p>For episode six, we&#39;re joined by Zsuzsa Kecsmar, Co-Founder and Chief Strategy Officer at Antavo.</p><p>Loyalty programmes are evolving - including how we track their performance. Loyalty&#39;s in its value era, so measurement can no longer be confined to sign ups and redemptions alone.</p><p>Zsuzsa explains what Antavo&#39;s latest Global Customer Loyalty Report 2026 tells us about improving loyalty programme performance.</p><p>There&#39;s more on our website: https://hyperfinity.ai/loyalty</p><p><strong>Resources</strong></p><p>https://antavo.com/reports/global-customer-loyalty-report-2026/</p>