Brightline: Is it a Success?

Brightline has been held up as proof that private passenger rail can work in the United States and right now it’s also a warning sign. We went to Florida to ride the Miami to Orlando train for ourselves, then pulled the thread on the business model behind the glossy stations and “high speed-ish” branding. What we found is a system with real momentum as well as a very real financial clock ticking in the background. We unpack how Brightline makes money, starting with the obvious: ticket revenu...