Joe Fried: Breaking the Paradigm of Case Values in Conservative Venues

Joe Fried has a theory about why verdict values stay low in conservative states. “If there are cases where somebody's asking for $30, $50 million, and they're not getting it, I may need to listen to that. But if nobody is asking for that – if they're asking for $5 million in a wrongful death case – then of course they're not getting $30.” The celebrated trucking litigator returns to TLU to share lessons from two recent cases: a $2.3–$2.4 million verdict and a near-$100 million settlement. Tune in to this conversation with host Dan Ambrose for a masterclass in finding hidden trucking coverage, mediating at the start negotiation, and managing fear – but not getting rid of it entirely. After all, your client hired you to be their voice. “I hope you feel the weight of it.”

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2026 Programming

☑️ TLU Beach, June 3-6, Huntington Beach, CA

Episode SnapshotJoe describes a back-to-back trial calendar year in which cases repeatedly resolved days — or even the morning — before trial.In Newport News, Joe represented the family of a teenager who was killed when the car he was riding in struck the rear corner of an illegally parked tractor-trailer.The jury returned a verdict of $2.3–2.4 million — beating the defense's pre-trial offers by roughly a million dollars.In a different case, Joe represented a 10-month-old girl who was left an incomplete quadriplegic after a truck rear-ended her 16-year-old mother's car. The life care plan was approximately $30 million – and the case settled for just under $100 million.At the upcoming TLU Beach, Joe will present on these topics: applying trucking methodologies to non-nine-figure trucking cases (Thursday); understanding his updated “speed trial” approach (Friday), and then back-to-back sessions on connecting with witnesses and covering trucking cases from the basics through advanced strategies (Saturday).

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