6 Lessons for Marketers from the 2026 FIFA World Cup

🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore how the 2026 FIFA World Cup turned millions of casual American viewers into an engaged audience—and what marketers can learn from it. From the home-team hook and unfolding tournament storylines to passionate fan communities and viral visitor experiences, they reveal how great marketing earns sustained, voluntary attention. You’ll learn: ✅ Why a strong hook must lead to a larger story ✅ How connected campaigns give audiences a r...