The ROI Killer That Smart Marketing Leaders Are Now Eliminating

🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore the hidden operational friction that quietly drains ROI, slows teams down, and makes even good marketing technology underperform. They unpack why the biggest marketing problem may not be your website, your AI tools, or your software stack, but the broken workflows your team has learned to tolerate. You’ll learn: ✅ Why “acceptable waste” becomes invisible inside growing organizations ✅ How work friction, admini...