About this podcast
Truth, Lies & B2B Growth is the podcast for founders, CEOs and GTM leaders wrestling with the new realities of marketing in complex B2B. Craig and James cut through the hype, call out the lies and share the truth as they see it. Their views come from decades spent leading GTM functions, advising as fractional consultants/CMOs and now running a successful B2B marketing consultancy. Topics include: Modernising marketing; building brand authority; demand generation & HubSpot/CRM/AI
26 episodes · business
Truth, Lies and B2B Growth
About this podcast
Truth, Lies & B2B Growth is the podcast for founders, CEOs and GTM leaders wrestling with the new realities of marketing in complex B2B. Craig and James cut through the hype, call out the lies and share the truth as they see it. Their views come from decades spent leading GTM functions, advising as fractional consultants/CMOs and now running a successful B2B marketing consultancy. Topics include: Modernising marketing; building brand authority; demand generation & HubSpot/CRM/AI
Recent episodes
- Build a Buyer Intent Engine That Actually Works24 Jun · 24 min
- How to Build a B2B Content Strategy That Gets Discovered28 May · 26 min
- The B2B website playbook that will drive pipeline in 202631 Mar · 32 min
- SaaS GTM secrets unlocked for complex B2B sales, with Dave Boyce17 Feb · 43 min
- When hiring a Fractional CMO makes sense (and when it doesn’t) with Sam Butterworth12 Jan · 35 min
- Selling HubSpot to Sales, Service and your Board in 2026: A CMO’s Guide17 Dec 2025 · 30 min
- Why legacy B2B marketing strategies are killing your growth18 Nov 2025 · 40 min
- How thought leadership wins attention, trust and business with Nic Peck15 Aug 2025 · 45 min
- Why it's so important to understand your buyer journey11 Jul 2025 · 38 min
- The HubSpot ChatGPT deep research connector: What you need to know16 Jun 2025 · 37 min
podlinkr.com/en/truth-lies-and-b2b-growth
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