How to Build a B2B Content Strategy That Gets Discovered

<p>Main episode description:</p><p>Most B2B companies create content first and figure out the channel second. That&#39;s why their content gets ignored.</p><p>In this episode, Craig Taylor and James break down the channel-first content strategy — why each platform (LinkedIn, YouTube, Email, and even LLMs) has completely different mechanics, audiences, and algorithms, and why treating them the same is killing your reach.</p><p>What you&#39;ll learn:</p><ul><li><p>Why LinkedIn company pages are dying — and what replaces them</p></li><li><p>The 3-step framework: Outcomes → Audience → Mechanics</p></li><li><p>Why YouTube is the highest-barrier and highest-opportunity B2B channel right now</p></li><li><p>How &quot;forgettable seconds&quot; (Shorts) and &quot;memorable minutes&quot; (long-form) work together</p></li><li><p>Why original research is now the last true differentiator in B2B content</p></li><li><p>How to optimise your content for LLMs — the channel most B2B companies are ignoring entirely</p></li></ul><p>The single most important insight from this episode: &quot;More content is now being generated by AI than by humans. Having the human visible at the heart of your content is where the opportunity sits.&quot;</p><p>If your pipeline is quiet and your content is getting no traction, this episode is the strategic reset you need.</p><p><br>👉 Subscribe for weekly episodes on B2B marketing strategy, demand generation and what&#39;s actually working in 2026.</p><p>00:00 — Why most B2B content gets zero reach</p><p>02:30 — The channel-first framework: Outcomes, Audience, Mechanics</p><p>07:00 — LinkedIn: the death of company pages and what replaces them</p><p>13:00 — YouTube: the highest-barrier, highest-opportunity B2B channel</p><p>18:00 — Email: why your emails aren&#39;t reaching inboxes</p><p>21:00 — LLMs: the B2B content channel nobody is optimising for</p><p>23:00 — Original research: the last true differentiator</p><p><br></p>