Ingrid Best on Leaving Corporate for I Best Wines & The Black Woman Founder Reality

This week on Two Personal, Joy sits down with entrepreneur and I Best Wines founder Ingrid Best — 20+ years in wine and spirits (Diageo, Hennessy, LVMH) before launching her own award-winning brand out of South Africa. They talk building a company from scratch, the myth of the "graceful" black woman founder, $0.53-in-the-bank days, and the sisterhood that's carried her through it. Pull up, grab a glass and get Two Personal.

00:00 – Welcome + Ingrid Best intro

00:00:57 – Why wine, why now: from Craigslist ad to Diageo to Hennessy

00:04:15 – Choosing South Africa & building I Best Wines

00:08:24 – "Best" is her real name — family & legacy

00:08:52 – The state of the alcohol industry, moderation & ritual

00:12:51 – Non-drinkers, mocktails & responsible drinking

00:14:44 – What entrepreneurship actually costs

00:22:09 – Being a black woman founder: "you do it so gracefully"

00:26:54 – The Costco moment / building demand

00:30:09 – Asking for help vs. the "graceful" myth

00:42:41 – Sisterhood, grief, and "icon season"