SE02E42 How Do You Get Recommended by ChatGPT, Claude, and Gemini | Rich Sanger

How do you get recommended when someone asks ChatGPT, Claude, or Gemini for a business like yours? Rich Sanger explains the signals that help AI understand and surface you.

In this episode of Unfiltered Solopreneur, Nikhil Vaish sits down with Rich Sanger to unpack what helps a business become found, understood, and ultimately chosen in AI-driven search.

What this episode answers

Primary question: How do I show up when someone asks ChatGPT or Claude for a recommendation?

Rich’s answer: make the story of who you are, what you do, and where you do it clear, explicit, and consistent across the channels you control. Then strengthen that picture with third-party proof such as reviews, testimonials, mentions, and other people talking about your work. His practical starting point: fully spell out your services on your website and social profiles, use relevant directories, and make sure the same core business story appears everywhere.

The episode also answers:

What makes someone choose you after they find you?

Why is being excellent at your work not enough to make the value obvious?

How can introverted solopreneurs become visible without pretending to be someone else?

Key topics covered

Being found, understood, and chosen

Building a consistent “entity” picture across the web