About this podcast

Meet the operators behind Hulken, a brand that's done $100M+ in sales since launch with a team of seven and no VC funding. Before Hulken, Alex Schinasi and Lee Rotenberg each built and exited software companies. Now they bring that builder mentality to consumer: fast, lean, unconventional. Every week they get into the parts of scaling a consumer brand nobody posts about: inventory tradeoffs, retail margins, collab terms, and what AI actually replaced. For founders and operators who want…