Ep. 362 BE UNFORGETTABLE ON LINKEDIN WITH RICHARD BLISS

"LinkedIn is always changing! How do we stay current?" This question is on the minds of many, and today Mark and Darren get answers from LinkedIn Top Voice Richard Bliss. As they discuss critical changes to the platform, Richard shares the simple but necessary adjustments that will help us maximize our reach on LinkedIn.

SNIPPETS:

• LinkedIn is BUSINESS MEDIA, not a social media platform

• We must change our mindset about the platform

• It tracks and analyzes our behaviors

• It will warn users and suspend them if necessary

• Beware LinkedIn jail

• Be purposeful and show your value in your profile

• Your ABOUT section should not be a resume/CV

• You are on stage on LinkedIn

• Don't just be a cheerleader with 'likes' and 'congrats'

• Ditch multiple hashtags; they fragment your message