UP566 Chat UP: I never want to hear the phrase 'Palantir for Sport' again

Chat UP is Unofficial Partner's series on AI in the sports business. Today's guest is Mike Bracken CBE. He built the UK's Government Digital Service, became the country's first Government Chief Data Officer, and now runs the consultancy Public Digital, advising governments and institutions worldwide. Richard sits him down to test a simple, uncomfortable idea: that most of sport's "AI problem" isn't about AI, isn't even about data, and can't be bought from a vendor. What follows is a mastercla...