Ep. 28: From 150 Tools to 14,000: The Man Who Mapped Martech | Scott Brinker Analyst @ chiefmartec

<p>The two moats that made enterprise martech defensible — owning the data and charging per seat — are cracking at the same time. Scott Brinker, creator of the martech landscape and VP of Platform Ecosystem at HubSpot, explains why the CRM/CDP data moat just got weak, what &quot;systems of context&quot; are, and where the next big companies get built.</p><p>This episode is brought to you by Stifel Bank — trusted banking and venture debt partner for Sierra Ventures&#39; portfolio. Learn more at stifel.com.</p><p>Chapters:</p><ul><li>(0:00) Cold open: &quot;Prompt engineering? That&#39;s so 2024&quot;</li><li>(1:07) From 150 tools to 14,000: why Scott mapped martech</li><li>(3:28) Systems of context — and why the CDP never delivered</li><li>(8:02) The three-layer martech stack, explained</li><li>(12:10) What &quot;context&quot; actually means for AI agents</li><li>(16:10) AI SDRs and the rise of &quot;context graphs&quot;</li><li>(23:13) Why the CRM and CDP data moat just got weak</li><li>(32:46) Incumbents vs. startups: who wins the context layer</li><li>(36:46) AEO, agentic commerce, and the new buyer journey</li><li>(53:52) Will AI agents kill seat-based pricing?</li></ul><p><br></p><p>Where to find Scott Brinker:</p><ul><li>LinkedIn: <a href="https://www.linkedin.com/in/sjbrinker">https://www.linkedin.com/in/sjbrinker</a></li><li>Website: chiefmartec.com</li></ul>