Why Tradies Need to Get on Camera in Their Advertising - Ep 355

<p>In this episode, Mitch sits down with Jordan from J Digital Co to talk about one of the biggest gaps they see in trade business marketing: tradies avoiding the camera.</p><p>Jordan breaks down why getting on video, even just filming on your phone, is one of the fastest ways to build trust with potential customers, especially if you're selling high ticket services like renovations, solar, or air conditioning. They get into why polished, overly produced content is actually underperforming right now, how video helps you answer customer objections before they even pick up the phone, and why showing your team on camera (not just the owner) makes your business look bigger and more credible.</p><p>They also cover the classic excuse trade business owners give for avoiding video (feeling awkward, not looking professional enough) and why that fear is holding a lot of businesses back from growth. Jordan shares simple ideas for what to actually film if you have no idea where to start, including customer testimonials, before and afters, and answering the questions you get asked on every single phone call.</p><p>If you've been putting off getting on camera for your business, this episode is the push you need to just pick up your phone and start filming.</p><p>Follow Jordan: @<a href="https://www.instagram.com/jdigital_co" rel="ugc noopener noreferrer" target="_blank">jdigital_co</a><br />Follow Mitch: <a href="https://www.instagram.com/mitchvan_/" rel="ugc noopener noreferrer" target="_blank">@mitchvan_</a></p><p>Need free business advice for your trade business?</p><p>Follow us on IG for daily content for your trade business: <a href="https://www.instagram.com/upscalebusinesscoaching/" rel="ugc noopener noreferrer" target="_blank">@upscalebusinesscoaching</a></p><p>Book a free session with our Growth Specialist: <a href="https://upscale-coaching.com/schedule-podcast" rel="ugc noopener noreferrer" target="_blank">upscale-coaching.com/schedule-podcast</a></p><p>Watch insights and tips on YouTube: <a href="https://www.upscale-coaching.com/upscale-youtube" rel="ugc noopener noreferrer" target="_blank">upscale-coaching.com/upscale-youtube</a></p><p>Find out where your business stands with our Tradie Quiz: <a href="https://upscale-coaching.com/application-podcast" rel="ugc noopener noreferrer" target="_blank">upscale-coaching.com/application-podcast</a></p><p>Hear from tradies who've done it: <a href="https://www.upscalecoaching.com.au/success-stories/" rel="ugc noopener noreferrer" target="_blank">upscalecoaching.com.au/success-stories</a></p><p>Live Coaching Events 2026: <a href="https://www.upscale-coaching.com/upscale-live-events" rel="ugc noopener noreferrer" target="_blank">upscale-coaching.com/upscale-live-events</a></p>