Why Most Coffee Shops Need to Raise Their Prices– Valor Coffee Podcast Ep. 168

<p><strong>JOIN THE VALOR COFFEE COMMUNITY</strong> – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠<a href="https://community.valor.coffee?utm_source=spotify&utm_campaign=ep168" target="_blank" rel="noopener noreferer">https://community.valor.coffee?utm_source=spotify&amp;utm_campaign=ep168</a></p><p><strong>Running a coffee shop in 2026</strong> is more complicated than just making great coffee. In this episode, we talk about the real challenges behind raising prices, understanding margins, and building a coffee business that can actually survive long term. From labor and cost of goods to guest perception and profitability, we break down the financial realities that most coffee shop owners are navigating right now. We also share our own experience raising prices at Valor over the years and what we learned from it. If you own a cafe, want to open one, or just enjoy seeing the business side of specialty coffee, this conversation is for you.</p><p><strong>This week&#39;s episode is brought to you by our friends at Odeko: </strong>Use our code <strong>VALOR10 for 10%</strong> off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup</p><p><br></p><p>*If you purchase something through one of our links, we may be entitled to a share of the sale*</p><p><br></p><p><strong>Buy Valor Coffee:</strong> <a href=" https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep168" target="_blank" rel="noopener noreferer">⁠⁠https://valor.coffee/shop?utm_source=spotify&amp;utm_campaign=ep168</a></p><p><strong>Watch on Youtube:</strong> <a href="https://youtube.com/valorcoffee16" target="_blank" rel="ugc noopener noreferrer">⁠⁠https://youtube.com/valorcoffee16⁠⁠</a></p><p><strong>Want to become a Wholesale Partner?</strong> Email us at wholesale@valor.coffee to set up an account!</p><p><strong>Want to send us coffee?</strong> <strong>Have a question you want to answer on the show?</strong> Send us an email to info@valor.coffee</p><p><strong>Want to get your business in front of more people?</strong> We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. </p><p>Visit <a href="https://localeyesgrowth.com/valor" target="_blank" rel="ugc noopener noreferrer">⁠⁠https://localeyesgrowth.com/valor⁠⁠</a> to get the ball rolling!</p><p><br></p><p>Follow the Valor Coffee Podcast on Instagram: <a href="http://instagram.com/valorcoffeepod" target="_blank" rel="ugc noopener noreferrer">⁠⁠http://instagram.com/valorcoffeepod⁠⁠</a></p><p>Follow Valor on Instagram: <a href="http://instagram.com/valor.coffee" target="_blank" rel="ugc noopener noreferrer">⁠⁠http://instagram.com/valor.coffee⁠⁠</a></p><p>Subscribe to Riley&#39;s YouTube Channel: <a href="https://youtube.com/@rileywestbrook" target="_blank" rel="ugc noopener noreferrer">⁠⁠https://youtube.com/@rileywestbrook⁠⁠</a></p><p>Follow Riley:  <a href="https://instagram.com/rileywestbrook" target="_blank" rel="ugc noopener noreferrer">⁠⁠https://instagram.com/rileywestbrook⁠⁠</a></p><p>Follow Ross: <a href="https://instagram.com/rosswalters" target="_blank" rel="ugc noopener noreferrer">⁠⁠https://instagram.com/rosswalters⁠⁠</a></p><p>Follow Ethan&#39;s Parody Account:  <a href="https://instagram.com/ethanrivers777" target="_blank" rel="ugc noopener noreferrer">⁠⁠https://instagram.com/ethanrivers777</a></p>