Army Veteran Sells Company to Mercedes

What happens when a Veteran sets out to solve a personal problem—and ends up building a company that Mercedes-Benz wants to buy?

In this episode of Veteran Led, John S. Berry speaks with Joseph Kopser, U.S. Army Veteran, entrepreneur, author, and president of Grayline Group, about leadership, innovation, and the entrepreneurial journey that led to the successful acquisition of RideScout by Mercedes-Benz.

Joseph shares how frustration with his daily commute inspired him to build RideScout, a transportation technology platform that grew into an acquisition opportunity. He explains how military leadership principles—seeing problems, building teams, and executing under uncertainty—became the foundation for his success in business.

The conversation explores entrepreneurship, hiring, leadership, and why Veterans often underestimate the value of the skills they developed in uniform. Joseph also discusses his book Catalyst and his work helping founders and emerging leaders build companies that create lasting impact.

Guest Links:

LinkedIn: https://www.linkedin.com/in/josephkopser

Grayline Group: https://graylinegroup.com

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