52: #52 Mike Shaw, Roku

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Mike Shaw, Director, EMEA Ad Sales at Roku.

They discuss the Roku business and the role of the TV operating system (OS), alongside a range of topics including:

- Drivers of consolidation within the TV OS market

- The rise of TV commerce

- Roku's partnerships, including its relationship with Amazon

- The SME opportunity in CTV

- Roku's FAST offering in the UK

- The scope for creator content on TV