57: #57 Justin Sampson, Barb - Live Exit Interview

In this live episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, outgoing Chief Executive of Barb, for an exclusive exit interview.

Recorded in front of a live audience at New Video Frontiers, Sampson reflects on his 14 years at the helm of the UK's TV measurement JIC, including:

- His achievements and regrets at Barb

- Innovations at the JIC over the past decade

- The political nature of the role

- The terminology he finds unhelpful

- The rise of outcomes measurement and the resurgence of MMM

- Barb's relationship with ISBA's cross-media measurement initiative Origin