Affiliate Marketing 101: What it is & How it Works (for Product Brands) | Ep 155

In this video, I'm breaking down affiliate marketing in a beginner-friendly way: what it is, how it works, and whether your product brand actually needs it. I also walk through the differences between working with creators and influencers versus the press, plus share our favorite affiliate platforms. (Spoiler: some are definitely easier than others to navigate if you're new to this.) Since we've created a few videos on this topic, I also put together a brand-new Affiliate PR playlist to mak...