
About this podcast
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG…
160 episodes · society
Visibility Era
About this podcast
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG…
Recent episodes
- 5 reasons to Capitalize on Press During Gift Guide Season 🎁 (for product brands) | Ep15925 Aug · 8 min
- Do I Need a PR Agency for my brand? | Ep15811 Aug · 8 min
- How the Fastest-Growing Brands Blew Up with THIS Proven Strategy | Ep 15728 Jul · 19 min
- Your Press Coverage Is Feeding ChatGPT and Claude— Here's How | Ep 15614 Jul · 13 min
- Affiliate Marketing 101: What it is & How it Works (for Product Brands) | Ep 15530 Jun · 13 min
- The PR Tool Glow-Up: HARO, Connectively & Featured.com Explained for Founders | Ep 15416 Jun · 15 min
- How To Get Featured in Forbes, Bon Appétit & Top Podcasts | Ep 1532 Jun · 29 min
- We've Helped Get Tons of Brands Featured Forbes (Here's How) | Ep 15226 May · 20 min
- The Pitch Mistake That's Costing You Press Coverage | Ep 15112 May · 6 min
- Journalists Will Feature Your Products A Lot If You Do This | Ep 1505 May · 15 min