Behind Aveda's Biggest Innovation with Antoinette Beenders

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Interview with Antoinette Beenders

Antoinette Beenders is Aveda's Senior Vice President of Global Artistry and one of the most influential creative forces in professional beauty. A NAHA winner and visionary behind collections including The Revolution of Reinvention and Abyssal, Beenders has spent decades shaping Aveda's artistic identity while championing sustainability, innovation, and the transformative power of hair. Her work seamlessly blends fashion, nature, craftsmanship, and purpose, inspiring artists around the world to continually evolve their creative expression.

Links:

https://www.instagram.com/antoinettebeenders/

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