#159 Why Willpower Won't Save You in Real Estate

<p>Prospecting isn’t hard because of scripts or markets — it’s hard because of mindset.</p><p><br></p><p>In this episode, Matthew Ferry explains why motivation fails, how rejection quietly sabotages agents, and how top producers reframe prospecting so it becomes calmer, easier, and more effective.</p><p><br></p><p>A must-listen for agents calling expireds, FSBOs, or anyone feeling stuck or burned out.</p>