Meet The 87 Year Old That Invented Baileys - David Gluckman

From Bartender's Verdict to 2 Billion Bottles: The Man Who Invented Baileys - David Gluckman

David Gluckman is the drinks industry legend who created Baileys Irish Cream, Tanqueray Ten, Cîroc, The Singleton, Sheridan's, Aqua Libra and more during his 40-year career at IDV (now Diageo). He's the author of "That Sh*t Will Never Sell" — the book named after the verdict a colleague gave when he first tasted the muddy-brown liquid that went on to sell over two billion bottles.

In one of the most candid, funny, and idea-obsessed founder conversations we've had, David takes us inside the real, messy process of inventing the brands that ended up in millions of homes worldwide — including the flops nobody remembers alongside the wins everybody does.

What you'll learn in this episode:

Chapters

00:00:00 Welcome to the Show: Meet David Gluckman, The Man Behind Baileys

00:02:31 The Fear Factor: Why Creative Work is a 24-7 Obsession

00:03:56 The One Answer Philosophy: Why 48 Ideas is 47 Too Many

00:06:00 The Hard-Looking Bastard: Designing for the Sales Force

00:07:41 Ciroc and Grape Vodka: The Story That Got Away

00:13:19 The Consumer Research Problem: Why 9 Out of 10 Means You Have Crap

00:15:53 The Singleton Strategy: Selling Single Malt to Blended Whiskey Drinkers