The Anti-ICP Strategy: How To Use Your Website to Fire Bad Prospects w/ BX Studio

Product marketers think they own the messaging. SEO thinks they own the traffic. But who actually owns your website—and why are they both probably wrong? In this spicy debate with BX Studio, we dig into the turf war destroying B2B websites, why your CEO is the real problem, and the radical idea that maybe your website should actually reject leads (yes, really). Buckle up for hot takes on keyword worship, the death of MQLs, and why your Rolex store strategy is all wrong.

Featuring from BX Studio...

Jacob Sussman, CEO

Nikiya Griffith, Director of Organic Growth

Grace Arrese, Partnerships Associate

More from this episode

Why adding SEO keywords is like putting ketchup on a wagyu steak

The real reason your website converts trash leads (hint: it's not the copy)

What Rolex stores know about lead qualification that B2B marketers don't

The "Irish Exit" messaging framework that'll change how you write forever

Why tracking MQLs is like measuring your height to lose weight

The CEO wrecking ball effect (and why it destroys every website eventually)