How a Guy Who Graded Film Got Tricked Into Product Marketing w/ Jason Druss

Jason Druss spent 15 years being the customer — a film colorist at Warner Bros, NFL Films, and his own Philly boutique — before Adobe pulled him into product marketing for Premier Pro and After Effects. In this episode, Jason (Principal Product Marketing Manager, Adobe) drops his takes: why workflow isn't a buzzword when you've actually lived it, how his team runs a private WhatsApp group with hundreds of users, and why being your own ICP is both a superpower and a trap.

If you've ever felt like a fraud talking about users you've never met, this one's for you.

More from this episode

Why "customer" gives Jason the ick (and what word he uses instead)

The PMM job is 50% talking to users — not Slack, not slides, not strategy decks

How Adobe's PMM team gets buy-in before a feature exists, not after

The Tarantino move: why Jason starts every story at the end

Being your own ICP is a cheat code… until it makes you look like a fanboy at annual planning

The exact reason Frame.io's Camera to Cloud killed an industry workflow that hadn't changed since 1920

Why every PMM should buy a pillow with their product's logo on it (yes, really)

The unsexy truth about "creative freedom" — you have to earn it with data first

How Jason found his PMM job: he wasn't looking, his mentor was watching his LinkedIn posts