Why Product Marketing only lives (and dies) in B2B tech with Garrett Jestice

Product marketing is marketing at it's purest form (not our words) —but only if we redefine what marketing actually means. Garrett Jestice, founder of Prelude, explains why tech companies get marketing backwards, how AI shifts risk from building to selling, and why messy go-to-market isn't a channel problem—it's a foundational problem. We dive into the CPG vs. SaaS marketing divide, why founders don't get PMM, and the brutal truth about connecting your work to revenue. Spoiler: If you can't explain who you're selling to and why, more ads won't save you.

More from this convo...

Why product marketers are the "purest form of marketing" (but tech ruined it) •

The CPG lesson that every SaaS company needs to learn •

How AI is making "can we build it?" irrelevant •

Why your messy GTM isn't a lead problem—it's a foundation problem •

The Cheerios brand manager approach to product marketing •

How tech companies segmented marketing into irrelevance •

The brutal truth about connecting PMM work to revenue • Why early-stage companies are PMM paradise •

The "small wins" strategy for proving PMM value • How to sell yourself internally (when founders don't get it) •

Why more ads won't fix your broken positioning

Timestamps