How I'd Start a Business in 2026

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In this video, I'm breaking down the five design decisions that determine whether your business scales with you or buries you.

Most business owners hit a ceiling around $1M or $2M and think they need better marketing or a bigger team. The real problem: their business was architecturally designed for $400K. Every system was built for a smaller, simpler version of this company.

I'll walk you through the design decisions you need to make to build a business that can scale without you.

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00:00 - Intro

02:21 - Design Decision 1: Growth through subtraction