
← What the Biz?!8 Jul · 47 min
How Facebook Andromeda Impacts Small Business
How Facebook Andromeda Impacts Small Business
Send us Fan Mail In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko sound the alarm on massive, automated overhauls completely disrupting small business advertising and local search rankings. We pull back the curtain on Meta's secretive new Andromeda ad engine update. Daniel breaks down why manually picking target audiences is officially dead, replaced by a mandatory model known as "Creative Diversification." Instead of targeting specific demographic buckets, Meta now...