What the Flux

← What the Flux18 Aug · 7 min

Aussie Supermarkets: The Discount That Never Was

Aussie Supermarkets: The Discount That Never Was18 Aug7 min

In this series, Going Deep, we're pulling back the curtain on the industries that shape everyday life in Australia.

We've watched Woolworths and Coles pocket billions in profit during a cost-of-living crisis, seen a CEO walk out of a live TV interview rather than answer questions, and watched a Federal Court judge rule that hundreds of "discounts" at the checkout were never real in the first place.

In this episode, we'll explore how two supermarkets came to control two-thirds of what Australians eat… and whether the laws we're writing now will actually be enough to stop it from happening again.

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Note: This recording took place in February 2026. All numbers noted were accurate as of this date.

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