BEST OF: Seth Godin dissects his signature story

In this episode, Seth Godin takes us into how he thinks about storytelling and the intersection of strategy and story, and then we hear him dissect one of his go-to stories.

Plus, Seth and I trade stories in the back half of the episode—business storytelling nerdery on full display.

Seth is a world-renowned author, speaker, and thought leader who has written more than 20 bestsellers, including Purple Cow, The Practice, and This Is Marketing. At the time of this recording, Seth was focused on promoting This is Strategy.

Together, Seth and I discuss his delightful story about recumbent bikes. This "super-story" has found its way into Seth’s work repeatedly for over a decade. We discuss ‌the evolution of this story, how he conceptualizes status and affiliation, and why focusing on pedagogy as a storyteller is essential.

Also in the episode: why the idea of your "posture" matters for storytellers, the role of the storyteller in the world today, and why smaller stories often have a bigger impact.

Learn more about Seth's work and subscribe to his daily blog at seths.blog

EPISODE CREDITS:

Written and produced by me, Jay Acunzo. For more, subscribe to my newsletter→

Production support for the original edit by Ilana Nevins.

Music for Why They Resonate is by Embleton (Instagram - Facebook).

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ABOUT ME, JAY ACUNZO