Shopify Email Marketing: 2% of Sends Are Driving 37% of Sales

<p><strong>Most Shopify brands do not need to send more emails. They need better automations.</strong></p><p>Omnisend analysed 27 billion emails and found that automated messages generated 37% of email sales from just 2% of sends.</p><p>In this Tea Break Talk, Nick breaks down the three Shopify email automations every ecommerce brand should build first - welcome flows, abandoned cart emails and browse abandonment.</p><p>You’ll learn how to turn more visitors into customers, increase repeat purchases, use SMS more effectively and avoid the biggest mistakes brands make with email marketing.</p><p><strong>You’ll learn:</strong></p><ul><li>Why sending more campaigns does not always create more revenue</li><li>How to build a welcome series that converts new subscribers</li><li>How abandoned cart emails recover lost sales without relying on discounts</li><li>Why browse abandonment is an overlooked Shopify growth opportunity</li><li>Which email metrics actually matter for ecommerce growth</li><li>How email and SMS should work together throughout the customer journey</li></ul><p><br></p><p><strong>In this episode:</strong><br>(00:00) - Why more emails don&#39;t mean more sales<br>(00:40) - The data from 27 billion emails<br>(02:05) - Why automation wins<br>(04:00) - Building the perfect welcome series<br>(08:50) - Better abandoned cart emails<br>(10:35) - Browse abandonment strategy<br>(12:25) - SMS marketing that converts<br>(16:30) - Email metrics that matter<br>(20:35) - Omnisend email marketing<br>(22:25) - The 7-step email marketing audit<br>(25:10) - Final takeaways</p><p><br></p><p><strong>Listener offers:</strong><br><a href="https://your.omnisend.com/wws" target="_blank" rel="noopener noreferer"><strong>Omnisend</strong></a> - 30% off paid plans for three months with code <strong>WINNINGWITHOMNISEND</strong>.<br><a href="https://info.shipsalot.com/winning-with-shopify" target="_blank" rel="noopener noreferer"><strong>Ships-A-Lot</strong> </a>- Improve fulfilment costs, shipping margins and customer experience.<br><a href="https://yoast.com/product/yoast-seo-shopify/" target="_blank" rel="noopener noreferer"><strong>Yoast</strong></a> - 15% off Shopify and WordPress with code <strong>WWS15</strong>.<br><a href="https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp" target="_blank" rel="noopener noreferer"><strong>Inventory Planner</strong></a> - Free seven-day inventory bootcamp.</p><p><strong>About Winning With Shopify</strong><br>Winning With Shopify is powered by <a href="https://spec.digital/" target="_blank" rel="ugc noopener noreferrer">Spec Digital, a PPC &amp; SEO agency for ecommerce brands</a></p>