
← Worth Every Penny Joycast18 Aug · 10 min
#329: The Only 5 Marketing Strategies Boutique Photographers Need
You're marketing everywhere, but the bookings still aren't coming. The problem may not be how much you're marketing, but whether you're attracting the right people.
In this episode of the Worth Every Penny Joycast, Sarah Petty breaks down the five marketing strategies boutique portrait photographers actually need, and why genuine relationships are the foundation for them all.
• Why trust beats more social media posts
• How partnerships and referrals put you in front of better-fit clients
• Where to start when marketing feels overwhelming
You don't need to do everything. You need the right strategy, done well. If you're tired of chasing inquiries that ghost you after hearing your prices, this episode will help you build marketing around connection, trust, and clients who value what you do.
RESOURCES: Photography Business Tools to Get Started
37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE:
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