WWD Voices

← WWD Voices15 Jul · 28 min

How Roller Rabbit Forges Connections with Its Multigenerational Customer Base

How Roller Rabbit Forges Connections with Its Multigenerational Customer Base15 Jul28 min

Roller Rabbit's chief executive officer Ed Bertouch and chief marketing officer Carolyn Phillips speak with Ian Fredericks, chief executive officer of Hilco Global Capital Solutions and executive director of Hilco’s consumer and retail platform about the brand's collaboration strategy, how it is engaging Gen Z and the company’s DTC pivot.

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