Data Correlation. Behavioral Predictions.

In this episode of 87:60, BJ Kito sits down with GreatBlue Research’s CEO Michael J. Vigeant and Vice President Seamus McNamee, alongside Rebellion Group’s Dr. Christopher Nocera and Grant Flannery. The group discusses how modern political campaigns are evolving, the psychology of decision-making, and decoding unconscious drivers. Campaign management is shifting away from traditional polling toward AI-driven insights and psychological profiling. The group expands on how tools like Rebellion's...