Transforming AEC Marketing Through Strategic Change with Kevin Johnson

Strategic marketing for AEC firms starts with a simple discipline: understanding the business before producing the deliverable. Katie sits down with Kevin Johnson, Senior Director of Marketing and Sales Enablement at H.J. Russell & Company, to talk about what it actually takes to build a marketing function that operations leaders trust enough to bring in early. Kevin shares the mindset shift that changed how his team operates, moving from "make this for us" requests to a real seat at the ...