New Frontiers

Show Notes

Nearly 9 in 10 organizations report using AI regularly. Only 37% say AI has made a positive contribution to their EBIT. And only 6% qualify as genuine AI high performers. The rest? Optimizing. Automating. Saving costs. Declaring victory.

In this episode Kenza and Pascal ask themselves: when does AI actually grow the top line?

And close with a board checklist and a final provocation:

"Do not ask what AI can do for your current business. Ask what business you can build because AI now exists."

Key Takeaways

Efficiency asks 'how.' Growth asks 'what, for whom and why us?' These are different questions requiring different organizational conditions.Capability without mandate produces demos. Mandate without capability produces PowerPoint. Both without a business model hypothesis produce expensive activity.A Copilot license is not a strategy.The winners will not be the companies that bought the most AI. They will be the ones that used AI to become a different company while they still had the luxury of choice. Hosted on Acast. See acast.com/privacy for more information.