Matt Wilkinson on Marketing Personas For the AI Age

<p>In a break from the regular schedule, Niels Footman grills co-host Matt Wilkinson about his new book, The Buyer in the Loop. </p><p>Matt discusses how buyer personas, which could traditionally only offer a snapshot in time, are made into dynamic, responsive personalities with the infusion of AI. </p><p>How do they work? Do they really improve sales results? And, as elsewhere, are we in danger of offloading our marketing thinking to AI tools?</p><p>Matt answers all these questions and more. Plus the usual round-up of the week&#39;s UK AI stories in Quick Hits.</p>